Glowwa Brand Activation

Glowwa, the award-winning hair nutrition company, made a big impact at a Manchester fashion and make-up exhibition with a fully branded prize wheel complete with a pink halo light. Supplied by Fun & Games Event Hire, the activation helped the brand attract attention and connect with new audiences in a fun, interactive way.

The Glowwa prize wheel stood out thanks to its bold design and glowing pink halo, drawing consistent footfall to the stand throughout the event. Visitors were invited to spin for branded prizes, turning a simple concept into a high-energy activation that matched Glowwa’s identity perfectly.

Prize wheels work particularly well at exhibitions and marketing events because they:

• Deliver a simple, engaging experience for all visitors
• Draw consistent attention and increase stand traffic
• Provide strong branding opportunities through custom graphics
• Create memorable moments that visitors associate with the brand

Standout Activation In Manchester

The Manchester exhibition highlighted how interactive games can transform a trade show stand into something truly memorable. By combining entertainment with branding, Glowwa created an experience that resonated with their target audience and left a lasting impression.

Supporting Exhibitions And Brand Partnerships

We were proud to support Glowwa with this activation and to show how branded prize wheels can work across industries including health, beauty, fashion and lifestyle. Whether for exhibitions, roadshows or experiential marketing campaigns, our interactive games help brands stand out and engage audiences nationwide.

Explore our full range of branded interactive games at www.fungameseventhire.co.uk or call 03335 672370 to bring engagement to your next event.