Noomz at Food & Drink Expo NEC
Branded Whack a Mole for Exhibition Stands
Noomz, the dried candy brand, stood out at the Food & Drink Expo at Birmingham’s NEC with a fully branded Whack a Mole game supplied by Fun & Games Event Hire. The activation attracted guests to their exhibition stand, encouraged them to try product samples and played a vital role in data capture for those who wanted to take part.
The Whack a Mole unit was fully customised with Noomz branding, ensuring the stand was instantly eye-catching within a busy exhibition hall. Attendees were invited to play the fast-paced game, creating excitement that quickly drew in crowds and encouraged longer stand dwell time.
Benefits Of Games At Exhibition Stands
Exhibitions and trade shows are competitive environments, with venues such as the Birmingham NEC, London ExCeL, Manchester Central and Olympia London hosting thousands of brands every year. Branded interactive games provide a powerful way to cut through the noise and achieve measurable results. Benefits include:
- Attracting more visitors to the stand by creating movement and energy
- Encouraging dwell time, giving staff more opportunities to engage with potential customers
- Creating memorable experiences that attendees associate with the brand
- Linking fun interaction with product sampling or promotional giveaways
- Supporting data capture by inviting participants to register or opt in before playing
Driving Engagement And Data Capture
For Noomz, the branded game wasn’t just entertainment — it was a key engagement tool. As visitors queued and played, staff were able to share samples of their dried candy while seamlessly collecting data from participants, creating strong follow-up opportunities beyond the show.
Supporting Noomz At The NEC
We were proud to work with Noomz on this exhibition stand activation and to see how the branded Whack a Mole game helped boost both visibility and engagement. Exhibitions like the Food & Drink Expo are highly competitive environments, and interactive games are a proven way to stand out, drive sampling and support lead generation.
Explore our full range of branded exhibition stand games at www.fungameseventhire.co.uk or call 03335 672370 to bring interactive engagement to your next trade show.
