Visit Malta Weekender

The Visit Malta Weekender Tournament at Stamford Bridge saw Chelsea take on AC Milan and Bayer Leverkusen across two pre-season fixtures. Fun & Games Event Hire supported the event by delivering matchday activations for fans, including a fully branded Panna Cage, our Fast Feet skills challenge and live performances from two professional freestyle footballers.

To help create a lively build-up around Stamford Bridge, we provided a set of high-energy football activities designed to attract and entertain supporters before kick-off.

• Branded Panna Cage – allowing fans to step inside and showcase their skills in one-v-one battles
• Fast Feet Skills Arena – testing quick touches, ball control and reactions
• Professional Freestylers – entertaining crowds with football tricks, demonstrations and interactive sessions

These activations helped enhance the matchday experience, drawing in fans of all ages and ensuring the Visit Malta branding was front and centre throughout the event.

Why Branded Games Work For Sponsorship Events

Branded football activations like Panna and Fast Feet are ideal for sponsorship partnerships and pre-season tournaments because they:

• Provide eye-catching, interactive entertainment for supporters
• Reinforce sponsor visibility through customised branding
• Encourage participation and dwell time around the stadium
• Create memorable experiences that connect fans with the event and sponsor

Supporting Visit Malta At Stamford Bridge

We were proud to work with Visit Malta on this high-profile activation and to see how our branded football games added value to the Weekender Tournament. From fan engagement outside Stamford Bridge to professional freestyle entertainment, the project highlighted the power of interactive activations in bringing sponsorships to life.

Explore our full range of branded football activations at www.fungameseventhire.co.uk or call 03335 672370 to bring interactive games to your next event.