Adidas x Sidemen YouTube Charity Match
Adidas hosted an exclusive training day in Hertfordshire ahead of the Sidemen vs YouTube All Stars Charity Match at Wembley and Fun & Games Event Hire were on hand with branded interactive games that became a central part of the experience for some of the world’s biggest online creators.
Interactive Games For Adidas Training Day
To add excitement and engagement, we supplied:
- Branded Precision Wall – giving players the chance to show off their accuracy
- 2 x Fast Feet Skills Arenas – testing close control, ball speed, and reaction time
- These games sat alongside football training drills, small-sided matches and media filming, offering the perfect balance of skill-based entertainment and branded engagement.
Global Stars Taking Part
The training day featured some of the biggest names in YouTube and social media, including Mr Beast, Logan Paul, KSI, IShowSpeed, Angry Ginge and more. Our activities became a central feature where players competed, filmed content, and interacted with Adidas’ branded setup – creating viral moments that reached millions of fans online.
Why Branded Games Work For Global Activations
Adidas know the value of combining football with content creation. Branded interactive games are perfect for events like this because they:
- Provide instantly shareable content opportunities
- Showcase brand identity in a fun and authentic way
- Engage participants through competition and skill
- Add variety to training days, launches and fan events
Supporting Adidas At The Sidemen Charity Match
We’re proud to have worked with Adidas on this high-profile event, delivering branded football activations that elevated the Sidemen Charity Match training day. With international stars, a global audience, and millions watching, this project highlighted the impact interactive games can have at major sporting events.
Explore our full range of branded football activations at www.fungameseventhire.co.uk or call 03335 672370 to book interactive games for your next event.
