London City Lionesses Fanzone

Over the past 12 months, Fun & Games Event Hire have supported the London City Lionesses in developing and growing their official matchday fanzone. This partnership has taken place during a historic period for the club, with the Lionesses securing promotion to the Barclays Women’s Super League (WSL) – a milestone that underlines their ambition, investment, and determination to compete at the highest level of the women’s game.

A Club With Ambition

Founded in 2019, London City Lionesses stand out as the only fully independent women’s football club operating at the elite level in England. Backed by significant investment and driven by a clear vision to establish themselves among the very best, the club has rapidly built a reputation for both professionalism and progress. Their recent promotion to the WSL is proof of those ambitions becoming reality – and fan engagement is a key part of that journey.

Developing The Matchday Fanzone

Over the past year, we’ve worked closely with the club to make their fanzone a central part of the home matchday experience. Supporters have been able to enjoy a variety of fun, football-themed activities, including:

• Fast Feet Skills Arena – testing ball control and sharp footwork
• Table Football – a family-friendly favourite that always draws a crowd
• SubSoccer bench football – competitive and fast-paced, perfect for one-on-one battles
• Batak Reaction Game – light-up reflex testing entertainment for fans of all ages

By introducing different interactive games throughout the season, we’ve helped to keep the fanzone fresh, exciting, and welcoming – a space where supporters can come together before heading into the stadium.

Why Fan Engagement Matters In Women’s Football

As women’s football continues to grow in popularity, building strong connections with fans is more important than ever. Fanzones like the Lionesses’ give supporters an inclusive, community-driven experience that:

• Creates a family-friendly environment for all ages
• Builds energy and anticipation leading up to kick-off
• Helps attract and retain new fans discovering the women’s game
• Strengthens the bond between club and supporters at a crucial stage in their growth

Looking Ahead To The WSL

With promotion secured, the London City Lionesses are preparing for life in the WSL – the top tier of English women’s football. We’re delighted to have played a part in their journey so far, supporting their matchday fan experience with interactive activities that have helped grow the club’s presence and identity off the pitch.

As they take the next step in their development, we look forward to continuing our partnership and helping to make every home game an unforgettable experience for supporters.

Discover our full range of interactive football games at www.fungameseventhire.co.uk or call 03335 672370 to bring fan engagement to your event.